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Digital Marketing Basics for Senior Business Owners

Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering something that people want and can pay for and getting their brand in front of people.

Reaching your intended audience and building a customer base requires strategy. Most entrepreneurs excel at the first part. They are eager, competent, and capable of supplying their target customers with a desired product or service. Where many entrepreneurs fail, however, is effectively promoting their offering.

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