Whether you’re trying to sell a product, an idea, or even yourself, you’re in the influence business. In the most basic sense, you’re trying to get your way.
The problem with much of the advice on how to persuade and influence, though, is it’s based on trickery and manipulation. For example, consider the rule of “reciprocity.” This concept encourages you to do a favor for a person so they’ll feel indebted to do something for you in return.
