When I speak with individuals considering investing in emerging franchise brands, they often express excitement about the opportunity to be a part of building a brand from the ground up. However, they often need help determining how to assess the brand’s potential for success effectively. “Will this brand be the next Chick-fil-A?”
By understanding the strategies that have contributed to Chick-fil-A’s success, you’ll be able to make an informed decision on whether a particular brand aligns with your goals and values and has the potential to be a success story.
