Everyone understands that a bad customer experience will drive people away and stop them from coming back. Does this mean that the opposite is true, though? Does it mean that a positive customer experience will keep people coming back for more? Well, if the customer experience statistics are to be believed — yes, it does.
PwC did a study titled “Experience is Everything” that showed 42% of the 15,000 consumers polled said they would be willing to pay more for a friendly experience. 52% of respondents said they would be willing to pay more for fast and efficient customer experience when shopping.
