In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are being forced to squeeze more growth opportunities out of significantly smaller budgets.
But the fact is that making every penny count with channel optimizations and productivity boosts can only go so far, so marketers have to find ways to make their investments work harder, and micro-optimizations simply won’t cut it.
