You’ve worked hard to get your client’s brand out there on social media, and to boost engagement for that brand.
But suddenly something awful happens. One of your social media accounts is updated by an employee, and it isn’t pretty. The post doesn’t fit in with the brand voice, which is bad enough, but the post is also completely inappropriate.
There is a problem. Now, the problem is about fighting fires, scrambling to make a statement online so your customers aren’t turned off your services.
