As a business owner, it’s crucial to create a strategy that builds healthy, positive customer relationships. Doing so results in increased customer retention and, therefore, increased sales and growth. It’s easier to maintain these types of relationships when you create customer-centric strategies catered to their needs.
For new businesses especially, it takes lots of time, money, and resources to grow an active customer base. It costs approximately five to six times more to acquire a new customer than to retain an existing one. If you neglect the customers you already have, you’re missing out on lots of potential revenue.
