Have you ever bought anything from Zappos? They bend over backwards to make customers have a wonderful experience.
Bought something a week ago that’s now on sale? Contact them and they’ll refund you the difference. Bought running shoes that rub the back of your ankles raw? Return them, even though you’ve already worn them. It is these things that make people keep coming back.
At the end of the day, you can buy shoes from pretty much anywhere. But having a company go the extra mile like that for you generates brand loyalty. (And no, this is not sponsored content).
