Social media is a crowded landscape. It can be difficult for even large businesses to break through the noise, let alone a nonprofit working on a limited budget. But, it’s still possible.
If you run a nonprofit, you might be wondering if it’s worth investing time in a social media strategy and building a presence online. The answer is yes — investing in social media marketing can be well worth the time you spend on it.
There’s a reason that 93% of NGOs worldwide have a Facebook page. As of the first financial quarter of 2021, Facebook was the largest social media platform with around 2.85 billion monthly active users worldwide. If your nonprofit isn’t on the platform, those people are missing out on your message.
