First off let me applaud this question being found in resume prescreening questions for a “marketing director,” because nothing shows proves “Necessity is the mother of invention“ like the desire to find a career.
These are great question(s) they have outlined when it comes to new business development. As we know, the term “PR” has become diluted with the likes of inbound and social media services. Many businesses require a re-up on the education on the benefits and long-lasting value that comes with strategic “hits” and behavioral position. I know first hand having worked with the PRSA on educational outreach.
