It’s the Year of the Customer.
Among the most promising trends to watch in the area of marketing is the Customer Experience (CX) as a driver of growth and revenue.
That CX has emerged as a top business priority drives change within organizations seeking to create and capitalize on loyalty, but none of it really matters unless you begin with the customer to define “experience”.
The biggest mistake any business makes is to think they can define it for them, and not the other way around.
