Ecommerce expert John “ColderIce” Lawson and I recently transitioned our Watching Amazon show/podcast into Pass the Mic. The new name doesn’t mean we’ve grown tired of, well, watching Amazon, as we still plan to do plenty of that with all the things the company is into. But by rebranding it as PTM it allows us to broaden the topics and companies we can dive into, and of course TikTok is a great example of that.
In fact, there have been a few recent reports of TikTok potentially following in Amazon’s footsteps by building out their own fulfillment centers and capabilities in order to support the growing digital commerce of creators using their video platform.
