As more startups are popping up and global leaders keep entrenching their positions even further, markets become increasingly concentrated and competition even more fierce. In 2020, 4.35 million business applications were submitted in the US alone, which is a 24% increase from 2019. When everyone is vying for customers’ attention, trigger marketing can help. A well-designed trigger marketing strategy can fuel business growth, and here’s how.
What is trigger marketing
Remember that time you were shopping online but didn’t complete the purchase for some reason? Chances are you also received an email reminding you of the items still waiting in the shopping cart. That’s trigger marketing in action.
