Startup founders naturally make a lot of decisions when they start a business. Many of those decisions are good. Some are bad, but most of those mistakes can be fairly easily overcome. Plus, it’s actually possible to fail your way to success.
But when it comes to the brand identity of your business, even a few bad decisions can be incredibly detrimental to your success — so much so that rebranding, and therefore changing customer perception of your business, is necessary.
Necessary — but not easy.
