Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather, I’m referring to a template for mini rewards programs, called Amazon Moments. This begs the question, is there a more extensive reward concept geared exclusively towards online marketplaces? And the answer is: yes, there is. Marketplace loyalty programs aren’t that prevalent yet, but that’s about to change thanks to the recent boom in eCommerce solutions.
But before jumping into the details, let’s ask the question:
What is a Marketplace Loyalty Program?
