Not too long ago, the rumor on the street was that brick-and-mortar was dying and online shopping was the future, Sheri Lambert, associate professor of marketing at the Fox School of Business at Temple University says. Those reports were wrong. “Brick and mortar is not dead,” Lambert says.
However, buyers do sometimes need to be reminded of what they love about in-person shopping: the personalized attention, the experience of being able to touch products or try them on, and the knowledge that their purchase will have a positive impact on that business’s bottom line, which is especially true for smaller companies. Small Business Saturday does all that and more.
