As humans, we crave a certain degree of predictability — the coffee place will be open; the train will arrive on time; our favorite show will be available for streaming on Netflix. These past couple of years, however, have introduced never before seen levels of unpredictability. From an evolutionary perspective, some experts think that our brains aren’t wired for such uncertainty, and as a result, our businesses may be suffering.
According to Harvard Business Review, uncertainty can cause decreases in motivation, focus, agility, cooperative behavior, self-control, sense of purpose and meaning and overall wellbeing, not to mention it can impair your working memory. With competition as fierce as it is today, no entrepreneur can afford to sacrifice these qualities.
