“Embrace customer complaints” is probably a cringe-worthy idea to some of you. The thought of negative feedback may trigger something inside of you that frankly, makes you want to crumble up all the papers on your desk or just throw your laptop against the wall. Wait, please, help is on the way.
At my company, we LOVE to get negative feedback. It’s rare and candidly, if there was a lot, maybe my team wouldn’t embrace it as much. My company is able to do well even though we don’t have a gold standard service method like The Ritz-Carlton hotel or follow ten core values like Zappos. How does my company earn such a high Net Promoter Score (NPS). Simple, we turn customer complaints into opportunities to improve customer experience.
