Let’s be honest, telemarketing has a poor reputation among marketing folk. You’ll never win an award for a successful telemarketing campaign and it won’t get you a new job. Yet it is still one of the most powerful tools in the digital age – especially B2B.
So here are 3 new telemarketing tips… I mean voice marketing, no telemarketing, oh damn, damn, damn!
1. It’s still telemarketing when it’s a video call
I’m surprised at the number of salespeople who fail to use proven telemarketing techniques when it’s a video call. Whether you are using a telephone or video, it’s still a two-way sales conversation.
