Transforming ideas into reality is one of the most fulfilling things that a small business person does. However, it’s not enough to just have an idea and start a business. To succeed in the long term, you need to put in the work to make your basic brand story thrive through the equally important elements of strategy and execution.
Although there’s no universal recipe in the business world, there are a few essential ingredients that all small businesses need to increase their chances of success. Here are seven of my top tips on how to make your small business thrive.