Fodera manufactures some of the highest-quality and most sought-after guitars in the world. Musicians travel from all over to get their hands on Fodera’s custom-built bass guitars and solid body electric guitars. But Jason DeSalvo, one of the owners of Fodera, remembers a time when things weren’t strumming along quite so smoothly.
Due to a communications error, Fodera customers thought that the waiting period to get a custom built bass was only three months, when in fact the wait time was three and-a-half years.
