Whenever you are involved in selling, it is easy to get sidetracked by focusing only on what is happening right here and now. While I encourage sales people to be focused on being present and in the moment, sales is a long-term proposition and to succeed you really do need to be able to look at the big picture, from many different angles.
For me, looking at the big picture starts with my own business. I think about where I am going, what I want to achieve, and how much revenue I need to reach my goals. I also think about the type of customers I want to attract. I ask myself how I can help their businesses with my products and services, and how I can help them achieve their goals.
