3 signs it’s time to make the switch to account-based analytics

November 12, 2018

If someone asked how you track your marketing efforts, how would you respond?

Chances are, your answer would sound like a game of martech MadLibs.

You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing programs, compiling reports, and setting up workflows and dashboards to automate the process as much as possible. And of course, not a day goes by without someone in your organization asking you to “just pull a quick report” for them.

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