Independent retailers who read the news on a regular basis can’t be faulted for feeling a bit frightened about the future. A quick glance at any retail industry website or newsletter full of headlines about “omnichannel” experiences, virtual reality, mobile apps and other technological advancements changing the face of retail, is enough to keep any retailer up at night. How can an independent retailer hope to compete against national or global chains?
In reality, it may be easier than you think to win over shoppers as long as you can deliver on the key factor that creates an exceptional customer experience: quickly responding to customer problems with knowledgeable assistance.
