The customer experience is made up of elements that are subtle, easy to get wrong, and powerful in their effect. These include color, light, smell, taste, texture, and sound.
For this article, I’m going to focus solely on sound, an element that’s preoccupying me right now because I checked in last night to the best-sounding hotel in the world. (I’d tell you where it is, but I don’t want a bunch of loud people descending on it and mucking up the soundscape.)
