We’re living in a golden age of big data and analytics. A dizzying array of web platforms are now able to offer us more information about consumers and key processes than we know what to do with, and that information can subsequently be used to improve a company’s offerings and make things run more efficiently.
But with great power comes great responsibility — and if you plan on using customer data in any way, shape or form, you’ve got to be 100 percent transparent about it. A lot of web users are understandably wary about giving away their personal information to people they don’t know.
