If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? “The short answer to that second question is no, probably not. That’s where marketing and promotion come in. A successful public relations campaign often begins with a press release. There are different kinds of PR campaigns, and they each warrant a customized approach. So, what are the types of press releases? We’ll list the five most common ones, and we’ll talk a little about timing and distribution.
