Before, the traditional model for starting a business was based on having an idea, developing a business plan, and about 12 months later launching the product in the hope that it would work. However, this strategy hinders the creation process and often ends in the entrepreneur’s discouragement and with thousands of pesos (and time) spent on unviable and failed projects, says César Salazar.
About five years ago the concept of ‘lean startup’ , engendered by Eric Ries, became popular. This refers to the fact that the development cycle of a product can be narrowed and businesses can be directed more efficiently by measuring processes and feedback.
