Talk with any marketing consultant, and nine out of ten of them are likely to recommend marketing on social media sites. But you should ask an important question: Is the return on investment for social media worth the time and money? In this guide, we explain the steps to define and measure your business’s social media ROI.
Measuring social media ROI has several benefits. One obvious result is that it can help you squeeze the most from your budget — no matter how tight it may be.