Kate Bradley Chernis is the founder of Lately, an AI-powered social media marketing company. She wasn’t always a marketing guru, in fact she started out as an XM Radio DJ. But she wasn’t feeling fulfilled in the radio industry. Kate was tired of not getting credit for her work and felt really frustrated. She moved to another company but was having the same kind of problems. Kate saw the lack of praise and raises, not being listened to, and being devalued as her own failure. Then, one day, Kate said her father lovingly shook her by the shoulders and told her “you can’t work for other people and there’s no shame in that.” Kate’s boyfriend at the time, who is now her husband, recommended she read Guy Kawasaki’s The Art of the Start and the rest is history.