With digital marketing increasingly on the rise, and the fall of print rapidly picking up speed, I interview Laurence Moss, a 15 year old entrepreneur from the United Kingdom, CEO of the Instagram marketing agency Greedy Growth, to find out how he’s taken his agency from 0 and the issues he’s faced along the way.
What values and principles do you hold closely to in business?
Laurence: I strongly believe that honesty and integrity (as cliche as it sounds) are very important. Especially in the B2B sector when you’re working with big brands, they will see past any lies, so transparency is key, and that’s ultimately what builds trust and relationships. I’m grateful for every client I have, and I show them that by maintaining the same respect and communication that I would want back.