Chains will also mimic this back to their loyal fans, using strong rewards programs and promotions that provide personal and community-based incentives to keep customers coming back.
But a new study from Market Force found that not all fast food eateries are created equal when it comes to loyalty.
After surveying 5,173 customers from North America on all things fast food across 53 different chains, McDonald’s ranked lowest for customer loyalty, even though it was the biggest chain on the list by a landslide.
