Department management, Marketing
November 11, 2021
Via: Business 2 CommunityB2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. A survey by FocusVision even […]
Department management, Marketing
December 14, 2018
Via: Business 2 CommunityContent creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content […]
April 23, 2024
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