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Tag: B2B content marketing


Department management, Marketing

State of B2B Content Marketing in 2021

November 11, 2021

Via: Business 2 Community

B2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. A survey by FocusVision even […]


Department management, Marketing

10 Simple Ideas to Get More Mileage from Your B2B Content Marketing

December 14, 2018

Via: Business 2 Community

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content […]