Amazon stepped up their game when it comes to protecting brands and genuine sellers on the platform with the release of Amazon Brand Registry 2.0 in 2017. The Brand Registry program is in place to protect brands from having their products tampered with, copied, or re-branded by untrustworthy sellers to profit from as their own.
What is the Amazon Brand Registry?
Amazon Brand Registry is a scheme whereby manufacturers or brands can register and gain complete control over all representations of their brand across the platform.
