When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closing bigger deals?
The first step in figuring this out is understanding the psychology of color. Color has the power to influence human behavior. It can be utilized to induce a desired mood or emotion in someone and elicit a desired response (Masterclass Staff, 2022).
Colors are broken into several categories, the most common being primary and secondary colors. The primary colors are defined as colors from which all other colors can be created by mixing. The primary colors are:
