Category: Customer relationship management

August 28, 2023

Whenever we are presented with a question that we don’t have the answer to or a situation that is unfamiliar to us, we seek help. Historically, we might have sought out a book or a manual in our search for […]

August 24, 2023

Sometimes the most difficult experiences can push you in the right direction. For Carmen Sturniolo, owner of Ambitious Athletics, that moment came after his father passed away from a medical condition. He realized a desk job wouldn’t satisfy him and […]

August 7, 2023

The unboxing experience has been pretty big for a while. You’ll find YouTube channels specifically dedicated to the unboxing experience, customers buying items from small businesses in the name of the unboxing experience, and even some businesses have gotten around […]

July 31, 2023

Maybe people come for the food but stay for the atmosphere. Restaurant owners strive to keep a steady stream of customers flowing in and out of their place. Once you’ve gained a crowd, you always want to retain them. Customers […]

July 17, 2023

As brands plan for how to grow and include more people, a wonderful place to start is by listening to consumers. Tune in to what people are saying on social media, the feedback they are giving you directly, and conversations […]

July 14, 2023

The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers switched stores, products or buying methods during the pandemic, and consumer loyalty became more elusive. Ecommerce giants set […]

July 11, 2023

Over the last decade, the burgeoning creator economy — which centers on individuals creating and monetizing digital content — has supercharged the growth of social commerce. The evolution of social media platforms making high-production value content, particularly video, more accessible […]

June 15, 2023

In the ultra-competitive restaurant industry, staying attuned to customer preferences and expectations is crucial for business success. Restaurant surveys serve as powerful tools to gather valuable feedback directly from patrons, helping owners and managers gain customer insights that can enhance […]

June 14, 2023

As the digital marketplace grows more and more crowded, online business owners are in need of ways to stand out from the pack. Especially in the face of ever-increasing costs and competition, it is getting harder to answer questions like: […]

June 12, 2023

Recently, I sat down with a fellow entrepreneur to talk about his business. I asked what experiences I could share that would help him. He answered almost immediately: “I am struggling with getting my team to focus less on themselves […]

June 9, 2023

Like me, I am sure you can recall countless experiences dealing with both exceptional and woeful client or customer service. You may even have a business like me as well. On one hand, we have a responsibility to the experience […]

June 7, 2023

You’ve just launched your dream business. You’ve been diligently marketing your products on social media, optimizing your website for SEO and preparing your inventory for your first major sale. You’ve amassed a significant following, and there’s a real interest in […]

June 6, 2023

What brings you back to a store? Is it just the product, the shopping experience, or both? As businesses look to leverage the benefits of Web3 and immersive storytelling in marketing, companies in the Middle East are making great strides […]

June 1, 2023

Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience and hindsight, the one thing they’d wish they’d done differently […]

May 18, 2023

In this latest episode of Small Biz in :15, Brian Hawkins, the marketing manager at Ghost Bed, provides illuminating insights on the concept and efficient utilization of sales funnels. Ghost Bed is renowned for its adept use of sales funnels […]

May 17, 2023

Attention spans aren’t what they used to be, ranging from 20 minutes to just two seconds — which was just enough time to read that sentence. Throw in the paradox of choice, and it’s no wonder there’s so much indecision […]

May 15, 2023

Reputation management is a crucial component of business operations, as it sets the tone for brand identification and consumer perception. For a business looking for growth, paying attention to your public image is essential. Consumer loyalty drives business growth from […]

May 10, 2023

High-ticket products are the holy grail in the world of sales. Put simply, these products are the ones that have the highest profit margins and can make a huge impact on your bottom line. However, selling such products is no […]

May 8, 2023

Since the 1990s, when the internet reached mainstream popularity, ecommerce has been a piece of the equation that entrepreneurs and business owners must consider to ensure long-term success. Retailers like Amazon and eBay ushered in a new era of buying […]

May 1, 2023

The sales presentation is often the make-or-break moment in the sales process. It’s the time when you have to captivate and convert your audience. But that’s not easy! After all, the audience’s average attention span during presentations is just five […]