Hosting webinars and video conferences has become more popular since 2020 as a way of growing businesses and elevating brands. From a business point of view, they boost marketing and sales as they allow you to interact with your audience, respond to frequently asked questions, showcase your business and demonstrate the quality of your product. By using a webinar, you get to engage with leads and move them down the sales funnel. Other uses for these tools could include lectures, seminars, live presentations, or events conducted online and attended by selected participants. Webinar software will let you create your own virtual online meeting room that you and your audience will use to view and follow the presentation.
