Sales, sales, sales…the dreaded word that makes executives’ heartbeat a little bit faster whenever they hear it. For some, that increased heartbeat can be directly attributed to the sheer enthusiasm that comes with achieving sales goals and all the perks and rewards affixed to sales success. However, for other executives – the word “sales” is a perturbing term that gives them nightmares while sleeping and goosebumps when they’re awake.
That’s because so much of a company’s success solely relies on its ability to sell. Actually, let me rephrase that, all of a company’s success relies on its ability to sell.
