Have you ever invested in something, only to realize later that you didn’t do your homework? That’s the position many brand marketers are currently in: They know Instagram influencers are powerful, but they’re engaging those influencers in all the wrong ways.
Mediakix’s latest influencer marketing survey showed that marketers see Instagram as an effective social channel, but few understand how to work with influencers in the space. The influencer marketing agency found that 69 percent of marketers plan to spend the most on Instagram this year, resulting in a gold rush toward influencers with high follower counts.
