Much has been said about the difference between outbound and inbound marketing. And while success seeks to utilize both tactics, it seems like the benefits of inbound marketing always outshine the ones of outbound.
Inbound marketing is all about bringing the right people to your website. Its goal is to bring those who’re most likely to buy what you’re selling, the ones who recognized the need for your product or service and need just a small nudge to make the final step.
Blogging is, by far, one of the most efficient inbound marketing strategies, and its benefits are widely recognized.