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The Algorithm Conundrum

Everything in marketing and sales is about “the algorithm.” Each of us is a critical part of algorithm’s–actually we are probably critical parts of hundreds to thousands of algorithms, since each is optimized for different purposes.

There are algorithms that track our online behaviors, theoretically to present content that is more aligned to interests derived from our behaviors. The theory is to make it easier to find things the algorithms think we might be interested in.

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