Email is one of the most powerful marketing tools out there. It generates an average return on investment (ROI) of $42 per dollar spent, making it more profitable than any other marketing channel.
Did you know that 60% of consumers report having made a purchase because of a marketing email? That’s nearly five times more than the number of people who say they’d use the “buy” button on social media.
There’s no doubt that your marketing emails have great potential, but how do you know if they’re reaching that potentia.
