Messengers, chatbots, email, online forms – every year, more and more communication channels emerge in the market for customer interaction. However, one of the most popular channels continues to be the telephone. In many small businesses, a significant portion of sales still occurs over the phone.
How do we accurately determine what exactly led to an order? It is necessary to track the effectiveness of all advertising channels to see the full path of the customer. Call tracking is designed for this purpose. The tool allows you to rationally allocate the advertising budget, reduce the cost of leads, and increase the number of sales.
