If nothing else, the COVID-19 pandemic has fast-forwarded many businesses into using digital technology. At the onset of COVID-19, many companies were scrambling to keep their business going and found themselves navigating an uncertain economy worldwide. A year down the line and organizations are finding new ways of doing business and keeping their brands alive.
- Businesses are revising their marketing strategies and converting to online technology where possible.
- They’re devising new frameworks that include actionable steps giving them direction and focus in a pandemic environment.
- The key here is to position your brand so that you’re able to not only survive but thrive post-COVID-19.
