Content marketing is part of a broader digital marketing strategy which means it should be helping your site gain targeted traffic and conversions. Sadly, lots of businesses out there either neglect content strategy completely (and simply don’t create content) or, which is arguably worse, create content just for the sake of creating content: There’s no well-planned traffic or conversion generation plan behind publishing new content. This article will help you fix both: Here’s an overview of ways to use content to drive traffic and sales:
