Want to advertise your business on a popular podcast? You’re not alone. More and more businesses are realizing that creating ads for hot podcasts is a great way to promote their business to a wide range of new people. In fact, according to the 2019 Infinite Dial Study by Edison Research, as reported by Podcast Insights, 51 percent of the U.S. population has listened to a podcast.
So, while many new consumers will hear your ad on their favorite podcast, will they actually listen? In order for your podcast ad to be effective and not ignored by listeners, it has to catch their attention and encourage them to seek out more information, visit your website and buy.
