As I’m sure you’ve heard before, buyer personas play a key role in the development of successful inbound marketing and inbound sales programs. Truly understanding who your target buyer is, both at a personal and professional level, is a foundation of aligning sales and marketing efforts.
Specifically, for SaaS companies, there are many similarities in how these personas are developed and used within the organization. There are, however, some additional benefits that marketers at SaaS companies can take advantage of. Here, we will discuss best practices for developing personas for your SaaS company and how to use them successfully.
