Your arts and entertainment business needs a steady stream of patrons. Many smaller theaters and galleries rely on loyal audience members and season-ticket holders, while gaming events rely heavily upon fans and sponsors. Either way, customer feedback can help you keep your audience. By asking the right post-event survey questions, you can figure out how to attract new customers and hang on to old ones.
Make new friends and keep the old with quality event feedback and post-event survey questions. This article will take you through some best practices for survey design, provide good sample questions to use, and give you tips on getting people to actually respond.
