With more than 1 billion active users, it certainly seems like everyone is on TikTok in 2022. TikTok users come from all corners of the globe, but they share a primary goal: to get noticed. Why else would they spend time posting personal videos to gain attention?
That attention is measured by engagement, which comes in a variety of forms. Tiktok accounts can demonstrate popularity and grow by gaining followers, video views, monetization, and even video likes.
