Email marketing is a great way to touch base with your audience, provide product education and keep existing customers engaged with your brand. If used correctly, this strategy can help you build trust and increase sales, which will help you grow your brand for years to come.
It’s no surprise that email campaigns continue to flourish, despite new marketing channels like social media making waves in countless industries. Globally, it’s estimated that more than 4 billion people use email, and that number is expected to rise over the next few years.